An Advocate High Court with an LLM in Corporate Law and a decade of legal practice, now applying that expertise to help UK law firms dominate local search.
I spent ten years as a practising Advocate — advising clients, navigating complex legal disputes, and understanding exactly how people in need of legal help think, search, and make decisions.
That experience is irreplaceable in SEO. I don't just know what keywords your clients use — I know why they use them, what they're worried about, and what makes them pick up the phone.
Generic SEO agencies treat law firms like any other local business. I treat them like the professional services they are — because I've been one.
Every practice area page, blog post, and GBP description is written with legal precision — no embarrassing inaccuracies that undermine your firm's credibility.
I know what someone searching "no win no fee personal injury solicitor" is really asking. That insight shapes every keyword decision and piece of content.
You won't be explaining basic legal concepts to your SEO consultant. We speak the same language — which means faster results and less of your time wasted.
The SRA, Law Society, and Chambers listings that matter for authority. The local directories that drive legal leads. Built on knowledge, not guesswork.
All SEO work is white-hat, sustainable, and fully compliant with SRA marketing guidelines for solicitors — no shortcuts that could damage your reputation.
Not vanity metrics. More calls, more enquiries, more instructions — reported in plain English every month with clear attribution to SEO activity.
Start with a free audit — no commitment, delivered within 48 hours.