What We Do

Local SEO Services
Built Exclusively
for Law Firms.

Every service is designed around the specific needs of legal practices — not adapted from a generic agency playbook.

Service 01
01 — FOUNDATION
Google Business Profile Audit & Optimisation

Your GBP is the single most important factor in local Map Pack rankings. Most law firm profiles are incomplete, miscategorised, and effectively invisible to the clients who need them most.

What's Included
  • Full GBP audit against 20-point checklist
  • Primary and secondary category optimisation
  • Practice area keyword integration in description
  • Services section — all practice areas listed
  • Photo strategy and upload guidance
  • Q&A section seeding with 8 common client questions
  • Google Posts strategy — 2 per month
  • Attribute completion (accessibility, payment methods)
Expected Outcome
Map Pack entry within 30–60 days for primary practice area keywords in your city.
Timeline
Initial optimisation complete within 7 days. Ongoing monthly management available.
Who This Is For
Any law firm not appearing in the Google Map Pack for their core practice areas and location.
Start With a Free Audit
Service 02
02 — AUTHORITY
Local Citation & Legal Directory Building

Consistent Name, Address, and Phone (NAP) signals across legal directories and citation sources are a fundamental ranking factor. Most firms have inconsistent or missing listings that actively suppress their rankings.

What's Included
  • Full NAP consistency audit across existing listings
  • Submission to 40+ legal directories and citation sources
  • Law Society and SRA profile optimisation
  • Chambers, Legal 500, and specialist directory listings
  • Competitor citation gap analysis
  • Correction of existing inconsistent citations
  • Bing Places and Apple Maps setup
Expected Outcome
Significant improvement in domain authority and local ranking signals within 60 days.
Timeline
Full citation build completed within 3–4 weeks. Directory listings vary in approval time.
Who This Is For
Firms missing from key legal directories or with inconsistent NAP data suppressing their rankings.
Start With a Free Audit
Service 03
03 — CONTENT
Practice Area Landing Pages

Dedicated, locally-optimised landing pages for each practice area are one of the most powerful tools for long-tail keyword rankings. Written by a practising Advocate — legally accurate and genuinely useful to prospective clients.

What's Included
  • Keyword research for each practice area + location
  • Legally accurate, SEO-optimised page copy
  • Local schema markup (LegalService + LocalBusiness)
  • FAQ section with schema for rich results
  • Internal linking architecture across all pages
  • Title tags, meta descriptions, H1 optimisation
  • Google Maps embed and local signals
Expected Outcome
Page 1 rankings for local long-tail terms within 60–90 days per practice area.
Timeline
3 practice area pages delivered within 2 weeks. Additional pages on agreed schedule.
Who This Is For
Firms with a single homepage and no dedicated pages per practice area or location.
Start With a Free Audit
Service 04
04 — REPUTATION
Review Generation Strategy

Google's local algorithm heavily weights review count, recency, and rating. A systematic approach to generating genuine reviews from satisfied clients is one of the highest-ROI activities in local SEO.

What's Included
  • Review generation email templates for existing clients
  • SMS follow-up sequence for post-matter review requests
  • QR code review card for reception/meetings
  • Response templates for positive and negative reviews
  • Monthly review monitoring and reporting
  • Competitor review analysis and benchmarking
Expected Outcome
10–20 new genuine reviews within 30 days. Sustained review growth month-on-month.
Timeline
Strategy and templates delivered within 5 days. Results visible within 2–4 weeks.
Who This Is For
Firms with fewer than 20 Google reviews or a review rating below local competitors.
Start With a Free Audit
Packages

Choose the Right
Level of Support

Starter
Audit & Strategy

A comprehensive audit and roadmap — everything you need to understand where you stand and what to do next.

  • Full Local SEO Audit (20+ point)
  • Competitor analysis (3 firms)
  • GBP optimisation recommendations
  • Priority action plan
  • 30-minute strategy call
Get Started
Growth
Authority & Content

For firms serious about long-term dominance — ongoing content, link building, and full monthly management.

  • Everything in Full Local SEO
  • 2 blog articles per month
  • Advanced schema implementation
  • Link building from legal sources
  • Quarterly strategy reviews
  • Priority support
Get Started

All engagements begin with a free audit. Pricing discussed after audit is complete.

Get Started

Not Sure Which Service
You Need?

Start with the free audit — it will show you exactly what's holding your firm back and which services would make the biggest difference.

Request Free Audit About Qaisar