Practical guidance on local search, Google rankings, and digital visibility — written by a practising Advocate who understands both law and SEO.
The Google Map Pack receives over 44% of all clicks for local searches. If your firm isn't in those top 3 positions, you're invisible to the majority of potential clients searching for legal help in your area. Here's a comprehensive guide to understanding why — and a step-by-step path to getting there.
Read Article →Most firms set up their GBP once and forget it. Here are the 16 specific elements that determine whether you rank — and what to do about each one.
Citation consistency is one of the most overlooked local ranking factors. Here's the definitive list of directories that matter for UK solicitors and law firms.
Reviews are the #2 local ranking factor. Here's a compliant, systematic approach to generating genuine reviews from satisfied clients — adapted specifically for regulated legal practices.
A single homepage cannot rank for "family solicitor Derby" and "corporate lawyer Birmingham" simultaneously. Here's the content architecture that wins local search.
Schema markup tells Google exactly what your firm does, where you are, and who you serve. Implemented correctly, it can trigger rich results that dramatically improve click-through rates.
Corporate and commercial legal searches are among the highest-value in local SEO. Here's a targeted strategy for firms competing for business clients in their city.
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